# Brand monitoring with a SERP API: news, web results and lookalike pages

> Brand monitoring API: new Google News stories and web results about your names, hourly or daily, as JSON. From $0.30/1K searches, no KYC, pay in crypto.

- URL: https://serpcrypto.com/use-cases/brand-monitoring/
- Last updated: 2026-10-22
- Publisher: SerpCrypto (https://serpcrypto.com)

Know when a story names your company, what ranks when people search your brand, and which unknown sites appear next to your name. One API, a few queries, a schedule.

**Quick answer — How can I monitor news and search results about my brand with an API?**

Schedule a few searches: Google News with `period=h` for new stories, and Google web search for what ranks on your brand name. **SerpCrypto** returns both as JSON for one credit per search, from $0.30/1K searches as of October 2026. Twenty names checked hourly in Google News is 14,400 searches a month. No KYC; pay in crypto.

## Brand monitoring with SerpCrypto

| Attribute | Value |
| --- | --- |
| New stories | `engine=google_news`, `period=h` or `d`: headline, source, date, link |
| What ranks on your name | `engine=google`: organic results, top stories, People Also Ask, knowledge panel |
| Copies of your images | `engine=google_images`: pages that host similar pictures |
| Markets | `gl` and `hl` per country edition |
| Cost | 1 credit per search; 25,000 searches for $18.75 |
| Payment | BTC, USDT, USDC, ETH, SOL, LTC; no KYC, no card |

## Which searches should a brand monitor run?

Three kinds of searches cover most needs, each on its own schedule.

1. **News mentions, often:** your company, product and executive names in quotes on Google News, with `period=h` for hourly checks or `period=d` for a daily digest.
2. **Your brand page, daily:** the plain brand name on Google web search. Watch who holds the top ten, the knowledge panel and the People Also Ask questions.
3. **Risky combinations, weekly:** your brand with words such as "login", "support", "refund" or "download", to spot pages that imitate you.

Keep each query fixed, so changes in the results mean something.

*Python: daily check of who ranks on your brand name*

```python
import json
import os
from pathlib import Path
from urllib.parse import urlparse

import requests

API = "https://serpcrypto.com/api/v1/search"
HEADERS = {"Authorization": "Bearer " + os.environ["SERPCRYPTO_API_KEY"]}
BRAND = "acme robotics"
KNOWN = {"acme.example", "wikipedia.org", "linkedin.com"}
STATE = Path("brand-serp.json")

params = {"engine": "google", "q": BRAND, "gl": "us", "hl": "en"}
resp = requests.get(API, headers=HEADERS, params=params, timeout=60)
resp.raise_for_status()
hosts = [urlparse(r["link"]).netloc.lower().removeprefix("www.") for r in resp.json().get("organic_results", [])]

before = json.loads(STATE.read_text()) if STATE.exists() else []
for host in hosts:
    if host not in before:
        flag = "" if any(host.endswith(k) for k in KNOWN) else "  <- unknown site"
        print("new in top 10:", host + flag)
STATE.write_text(json.dumps(hosts))

```

## How do I spot sites that imitate my brand?

Look for unknown domains that rank on your brand name combined with words people use when they need help or want to log in. A new site in the top results for "yourbrand support" or "yourbrand login" deserves a manual check.

The API only shows you that a page ranks; it does not judge it. Review each new domain by hand, and if a site impersonates you, report it to the search engine, the host and the registrar. Our [Acceptable Use Policy](https://serpcrypto.com/acceptable-use/) welcomes brand protection work.

## What does the results page tell me about my reputation?

The first page for your brand name is what most people see before they decide to trust you. Four parts matter:

- **Top results:** your own pages, reviews sites, press and forums, in the order Google shows them.
- **Top stories:** news cards that appear when your name is in the news.
- **People Also Ask:** the questions people ask about you, which often reveal doubts you should answer on your own site.
- **AI Overview:** when Google shows one for your brand, its `references` list shows which pages its summary relied on.

Store these blocks daily; a change in any of them is worth a look.

## How many searches does brand monitoring use?

Count queries × editions × checks. Twenty names checked hourly on Google News is 20 × 24 × 30 = 14,400 searches a month. Your brand page checked daily in 3 countries adds 90, and 10 risky combinations weekly add 40.

That whole setup is about 14,530 searches a month, which 25,000 searches ($18.75) cover for more than six weeks. A daily news digest instead of hourly checks divides the news part by 24.

## Which pack suits brand monitoring?

A daily setup fits in 10,000 searches ($7.50); hourly news checks for several names need 25,000 searches or more, as of October 2026. Credits never expire.

| Plan | Quantity | Price | Price per unit |
| --- | --- | --- | --- |
| Test | 10,000 searches | $7.50 | $0.75/1K searches |
| Starter | 25,000 searches | $18.75 | $0.75/1K searches |
| Build | 100,000 searches | $56.25 | $0.56/1K searches |

In every plan: Every engine at 1 credit per search · Failed requests not charged · Credits never expire · Country, language, city and device targeting

**Before you pay**

- Minimum top-up $25. Top up once in crypto, then buy any plan from your balance.
- Unused balance stays on your account and never expires, and it pays for search credits. When a purchase costs less than the minimum top-up, the part added only to reach the minimum is refundable on request to support within 30 days of the payment, in USDT or USDC, as long as it has not been spent. The rest of the balance is not paid back, except where the law requires it.
- Credited once your payment is checked on the blockchain. Typical network confirmation time: BTC ≈ 20 min · USDT TRC-20 ≈ 1 min · USDT ERC-20 ≈ 5 min · USDC ERC-20 ≈ 5 min · ETH ≈ 5 min · SOL ≈ 1 min · LTC ≈ 15 min

## Brand monitoring API: common questions

### Can I monitor social networks with this API?

Only what search engines show about them. The API returns Google and Bing results, which can include social pages that rank. It does not read social network feeds directly.

### How quickly will I see a new story?

At your first check after Google News lists it. With hourly checks and `period=h`, a newly listed story shows up at the next hourly run, so the delay is mostly Google's own listing time plus up to one hour.

### Can I monitor several countries?

Yes. Run each query with the `gl` and `hl` of each country edition. Each edition is one search, so three countries triple the news part of the budget.

### Does the API tell me if a story is positive or negative?

No. It returns headlines, snippets and links. Classify them yourself, by hand or with a language model; the [AI agents page](https://serpcrypto.com/use-cases/ai-agents/) shows how to pass results to a model.

### How do I pay?

Top up from $25 in BTC, USDT, USDC, ETH, SOL, LTC and buy a pack from your balance. SerpCrypto asks for no ID, no selfie and no card.

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SerpCrypto: SerpCrypto is a SERP API for developers and AI agents that returns Google and Bing results as JSON, paid in crypto with no ID upload. Prepaid search credits from $0.30/1K searches never expire. No KYC — no ID, no selfie, no documents. Pay in crypto.